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B2B Marketing

On B2B Marketing

Joe Apfelbaum | Ajax Union, B2B Marketing coach
July 29, 2023
by Joe Apfelbaum - CEO, Ajax Union

A strong brand is essential in today’s competitive marketplace as it helps a business stand out from the competition, attract new customers, and build loyalty among existing ones.

Branding is more than just creating a logo, website, or marketing material; it’s about creating an identity that resonates with the target audience. When building a brand, consider how you want people to feel when they interact with it, and the emotions that your target market may be feeling when considering your product or service.

Choose an easy-to-remember name with simple syllables, search online to ensure it’s available and unique, and try...

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Joe Apfelbaum

Joe Apfelbaum

Hey, I’m Joe Apfelbaum, CEO of Ajax Union, B2B Marketing LinkedIn Expert, and Pro Speaker/Moderator Helping Entrepreneurs get Mojovated!

Joe Apfelbaum is the CEO of Ajax Union, an INC 500 ranked, B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the author of a new book High Energy Secrets about how he lost 95 pounds and has more energy than ever. When he is not Mojovating hungry entrepreneurs at events and on social media, he relaxes in Brooklyn with his family. Joe Apfelbaum is a LinkedIn Strategist & Certified Google trainer and has been teaching professionals how to grow their business for the past decade. Joe is a professional speaker and a member of the national speakers association. His presentations are engaging, entertaining but also highly educational and inspirational.

Joe Apfelbaum provides coaching & courses on B2B Marketing, including leveraging LinkedIn and AI for your business.

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