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UPCOMING EVENTS
On B2B Marketing
Joe Apfelbaum | Ajax Union, B2B Marketing coach
July 29, 2023
by Joe Apfelbaum - CEO, Ajax Union
A strong brand is essential in today’s competitive marketplace as it helps a business stand out from the competition, attract new customers, and build loyalty among existing ones.
Branding is more than just creating a logo, website, or marketing material; it’s about creating an identity that resonates with the target audience. When building a brand, consider how you want people to feel when they interact with it, and the emotions that your target market may be feeling when considering your product or service.
Choose an easy-to-remember name with simple syllables, search online to ensure it’s available and unique, and try...
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