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UPCOMING EVENTS

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August 7, 3PM
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1 To 1 Public Speaking Coaching And Group Workshops With Your Team
July 26-Aug 15, NY/NJ area
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August 22, 12-1PM
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August 23, 11AM-12PM
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September 20, 11AM-12PM
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From Burnout to Brilliance

December 5, 2024
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B2B Marketing
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Embracing Authenticity: The Key to Building Lasting Business Relationships

October 1, 2023
by Joe Apfelbaum - CEO, Ajax Union

Hello, I'm Joe Apfelbaum, CEO of Ajax Union. Today, I want to discuss a critical aspect of building successful business relationships, authenticity. People choose to do business with those they know, like and trust. To earn someone’s liking and trust, you must be authentic and genuinely show up as yourself. While some believe business and personal should be kept separate, being authentic means sharing certain aspects of yourself that help clients connect with the real you. In this article, we'll explore the power of authenticity and how it can attract the right clients to your business.

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Joe Apfelbaum

Joe Apfelbaum

Hey, I’m Joe Apfelbaum, CEO of Ajax Union, B2B Marketing LinkedIn Expert, and Pro Speaker/Moderator Helping Entrepreneurs get Mojovated!

Joe Apfelbaum is the CEO of Ajax Union, an INC 500 ranked, B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the author of a new book High Energy Secrets about how he lost 95 pounds and has more energy than ever. When he is not Mojovating hungry entrepreneurs at events and on social media, he relaxes in Brooklyn with his family. Joe Apfelbaum is a LinkedIn Strategist & Certified Google trainer and has been teaching professionals how to grow their business for the past decade. Joe is a professional speaker and a member of the national speakers association. His presentations are engaging, entertaining but also highly educational and inspirational.

Joe Apfelbaum provides coaching & courses on B2B Marketing, including leveraging LinkedIn and AI for your business.

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