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UPCOMING EVENTS
Interview with CEO, Jared Wasserman, Alert Protective Services
November 5, 2023
Alert Protective Services was founded by Midwesterns in 1982. Since then, they have grown to become Midwest's most trusted name in home and commercial security services and products. While their headquarters are in the heart of the Midwest, they service clients throughout the entire greater Midwest area and beyond.
As a leading security company in the Midwest, they pride themselves in offering sophisticated security systems to their residential and commercial customers alike. Their goal is to provide peace of mind to their clientele, whether they are seeking to provide safety for their families, businesses or possessions. Their experienced technicians customize security systems to meet each need so they can ensure customer satisfaction on every level.
Today we have the honor of interviewing the CEO, Mr. Jared Wasserman. Good morning, Jared. Let’s dive right in!
COMPANY FACTS
When were you founded?
Our company was founded in 1982 by Charles “Chuck” Mishoulam who had a vision in helping communities throughout the Chicagoland to protect their homes and business. See more on our About page. Now we are expanding that vision for the Midwest and further.
How many employees do you have?
35-50
How many markets are you in?
Currently we are marketing in the residential, commercial, and DIY markets for all systems
How fast are you growing?
We’ve been growing quickly since we’ve been acquiring other companies to expand our brand and services to make the lives of our customers easier. We currently grow 5.2% organically and 7.9% through acquisitions.
YOUR STORY
Where did you get the idea for this company?
The founder picked Alert as it was a critical word to our industry and expanded on the full name so the abbreviation would be easy for all to remember: APS
What problem are you trying to solve?
We are trying to help both business owners and homeowners protect their properties so that they can feel safe and secure if any misfortunate events happen in or around their premises.
What’s your background?
We have a background in installing fire alarm, burglar alarms, intercoms, automation, CCTV and access control system for our customers. We’ve recently launched our DIY brand to attract customers who might want to install their alarm system themselves.
How did you get here?
We got here by having a strong focus on our customer service and assisting our customer the best way we can. With our strong work ethic, we managed to build a strong network with our customers which has helped us grow through the years because of the positive referrals we have gotten from them.
YOUR SPACE
Who are some of your clients?
GIORDANO’s, Discount Tires, GEO Foundation, Blue Bird School, Markum School, Take 5 OIL
Who are your main competitors?
ADT, Simplisafe, Brinks, Sentry Security,
How are you different from the competition?
We are different from our competitors because unlike some of our competitors who have gotten too big to service their customers we still manage to make time for ours. We also maintain the family focus environment with every customer speaking with a live agent with a live person returning all calls daily
It was a pleasure interviewing your company, Jared and I’m confident many in the JSuccess community will reach out for their home and commercial security service and product needs!
We’d love to hear from you!
If you have any thoughts, takeaways, questions, or comments, please share them with us and we’ll do what we can to have the expert address your message in next month’s edition! As an added bonus, if you’re a paid member, you can share your company name and your position, and the expert will include that when addressing your point!
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