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UPCOMING EVENTS
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Embracing Authenticity: The Key to Building Lasting Business Relationships
October 1, 2023
by Joe Apfelbaum - CEO, Ajax Union
Hello, I'm Joe Apfelbaum, CEO of Ajax Union. Today, I want to discuss a critical aspect of building successful business relationships, authenticity. People choose to do business with those they know, like and trust. To earn someone’s liking and trust, you must be authentic and genuinely show up as yourself. While some believe business and personal should be kept separate, being authentic means sharing certain aspects of yourself that help clients connect with the real you. In this article, we'll explore the power of authenticity and how it can attract the right clients to your business.
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