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UPCOMING EVENTS
Are You Fishing in the Right Lake?
September 3, 2023
by David Hochberg - CEO, DH Group
You worked hard to develop an incredible service or product and are convinced that your clients and customers will line up to buy it.
You invested countless hours into it.
Long days and even longer nights.
After the final tweaking and polishing, you present it to the world.
And…
Silence.
Not even crickets.
No one is buying.
Why?
What’s going on?
Do you need to go back to the drawing board and redo everything you have done so far?
Should you spend countless more hours changing your idea?
No.
Here’s what probably happened.
(Important: If you didn’t do market research...
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